Betika Bookmaker Review

Main Betting Conditions

Betika sets clear rules for how wagers are placed and settled. The lower limit for single and multibet stakes is KSh 1, and the maximum is KSh 500,000 unless the event has a fixed entry amount, such as the Midweek Jackpot, which costs KSh 15 per ticket. For live bets, the maximum stake allowed is KSh 300,000.

The maximum payout per sportsbook wager is capped at KSh 4 million, and the highest total amount a user can win in a day is KSh 8 million. These limits apply across all markets and help maintain fair trading conditions.

Users can cancel a pre-match bet within 15 minutes of placing it through the “My Bets” or “Bet History” section. Once that time passes, or if the event is live, cancellation is not possible.

A wager can be declared void under specific conditions. These include suspected illegal activity, system or software errors, or match-fixing. It may also be voided if a live bet is accepted after the actual event has occurred, or if the system mistakenly generates a payout above the allowed maximum. When a bet is voided, the user’s original stake is refunded.

Rating Details

I have tested Betika across various areas to provide readers with a quick overview of its strengths and weaknesses. Here’s a breakdown of how it performs in key categories that matter most to Kenyan bettors.

Betika Compared to Other Market Leaders

Betika has one of the widest sports selections in Kenya, covering over 30 markets, which matches the range offered by international bookmakers like Melbet, 22Bet, and 1xBet. This gives punters looking for more options an advantage over local platforms such as SportPesa, MozzartBet, BangBet, SportyBet, BetLion, betPawa, and Dafabet, which provide fewer markets. Odibets also falls behind in sports coverage, although it includes fantasy sports, a feature that very few bookies in Kenya have.

Betika’s Live Betting section works well. It comes with a Cash Out tool and real-time statistics. However, compared to competitors like 22Bet, Melbet, and 1xBet, which provide extras such as free live streaming, it is fairly average.

The bookmaker offers competitive odds across its markets, but these are not always the best value available. Bookmakers like SportPesa, MozzartBet, and betPawa consistently provide boosted odds on selected matches. This can lead to higher payout on winnings.

Like most major Kenyan bookies, Betika supports mobile access through its web and app versions, but it goes a step further with its USSD betting feature. This option lets users place wagers without an internet connection, which gives it an edge over most competitors. Only a few platforms, such as BangBet, offer something similar, which makes Betika more accessible for punters using basic phones or low-data plans.

Finally, welcome bonuses are a significant differentiator. Almost all competitors have a welcome bonus structure that is generally more generous than what Betika offers. For example, 1xBet commonly gives users a 200% match up to KES 20,000, and Melbet awards 100% up to KES 25,700 on their first deposit. Betika only refunds part or all of your deposit charges as a small free bet.

Casinos
In Play Mode
Live Streaming
Cash Out
Mobile Application
Bookmaker Payout	96%	97%	96%
Min Deposit	KSh10	KSh1	KSh50
Min Bet	KSh1	KSh1	KSh10
Max Profit	KSh5000000	Unlimited	KSh200000
Min Withdrawal	KSh50	KSh100	KSh50
Withdrawal Time	Up to 24 hours	Up to 24 hours	Up to 24 hours
Rating	3.9	3.3	4

About Shop and Deliver Limited

Shop and Deliver Limited is the company that owns and runs the Betika brand. The company was registered in 2010 with an address at Lenana Road, Beverly Court, in Nairobi, and Betika was launched by the group in 2016.

The company holds a valid licence BK-0001117/PG-0001113 with Kenya’s Betting Control and Licensing Board (BCLB). Building on its Kenyan success, the firm has expanded its operations to become a major Pan-African brand. It now operates in multiple African countries, including Tanzania, Ghana, Nigeria, Democratic Republic of the Congo (DRC), Malawi, Zambia, Ethiopia, and Mozambique. This expansion across nine African markets confirms the company’s strong financial health and large operational capacity. It also showcases its ability to meet complex regulatory and financial demands across the continent. This broad footprint also allows it to capture a significant market share in the African online gaming space.

The company is committed to ethical operations. It has an excellent Responsible Gaming Policy that includes tools like self-exclusion options, advice on safe staking, and a toll-free helpline. Furthermore, Shop and Deliver Limited channels its corporate social responsibility through a dedicated initiative called Betika Na Community, which actively invests in grassroots sports development by sponsoring local teams, renovating pitches, and providing equipment across Kenya.

Odds

Betika releases its early lines ahead of most local bookies, with major events like the English Premier League and UEFA matches appearing up to two weeks in advance. This gives punters more time to plan their wagers. Its odds are also among the most competitive in Kenya, with margins dropping to around 4.5% on popular sports. That said, prices on niche sports are not as strong and can be less attractive for those markets.

Bets are confirmed in about two seconds, which keeps things steady during live events. The site doesn’t have a quick bet option, which can slow down those who like to place instant bets on fast-changing odds. Betika also offers a detailed bet history that shows total wagers, wins, losses, and ongoing tickets, a useful feature for tracking performance. The only drawback is that you can’t download the history for offline records. Similarly, you cannot change the odds format.

Betting Variety

Betika covers more than 30 traditional sports, an upgrade from 15+ it used to have. This lineup includes popular ones in Kenya, like football, cricket, rugby, basketball, and volleyball. It also lists niche options like water polo and floorball for users looking for something different. The platform features competitions from nearly 30 countries, such as Nigeria, Azerbaijan, and the USA.

Virtual sports are also available with quick gaming alternatives when live events are limited. You’ll find eSoccer, including Kenya League matches, along with virtual horse racing and other simulated contests that run around the clock.

Esports fans are not left out either. Betika features matches from titles like League of Legends, Dota 2, and Counter-Strike. Each match can offer up to 100 betting markets, covering simple options like 1×2, double chance, and over/under, as well as advanced choices such as correct score and player props.

Betika provides match stats, including lineups, head-to-head records, and league standings. It also shows countdown timers for upcoming games, which is a useful tool for tracking live schedules.

Live Betting and Streaming

Betika’s in-play section offers more than 100 live events daily. Football dominates the live options with wide coverage across leagues and tournaments, but you can also find basketball, ice hockey, table tennis, and a few others available for live action.

The live section provides several ways to stake on different parts of a match, including first-half results and next-goal outcomes. Each event comes with useful live data such as team stats, current scorelines, and match time updates to help users make quick decisions.

Although Betika doesn’t offer live streaming, it includes a real-time match tracker that visually displays key moments like attacks, corners, and possession changes. This feature keeps punters updated on the flow of the game and serves as a practical alternative to watching the match live.

Payment Options

Betika is designed for Kenyan bettors, which explains why it supports only local transaction methods. You can fund your account using popular mobile channels like M-Pesa, USSD, and SMS. The minimum deposit is just KSh 10, so even low-stakes users can take part without much risk. For those who like to spend more, deposits can go up to KSh 140,000.

M-Pesa is also the only option for withdrawals, with payout requests allowed from KSh 50 to KSh 140,000. The site provides a clear step-by-step guide on how to use each method, which helps users complete their deposits and withdrawals without confusion.

Betting Bonuses and Promotions

Betika has an aggressive promotions calendar. It provides a combination of offers designed to retain existing users and cushion losses. These bonuses cover initial deposits, multi-bet slips, and specific virtual sports leagues.

Welcome Offer: Upon your first deposit, Betika will reimburse your transaction charges in full or partially, depending on the amount you fund. For example, a deposit of KES 49 gets you KES 3 back once per day, and a deposit of KES 99 gets you KES 8 back twice per day. This effectively lowers the true cost of funding your account.

Multibet Freebet Bonus: This is a popular offer designed to reduce the risk of long accumulator slips. If you place a multi-bet of at least 8 selections and the slip loses by only one game, you get 100% of your stake back as a free bet (up to KES 10,000, provided remaining winning selections have odds of 1.60 or higher). Moreover, if you have a multi-bet of 15 or more games and two selections lose, you still get 50% of your original wager back as a free bet.

League-Specific Promotion: The platform also provides boosted returns on its proprietary games and leagues. An example is the promotion on the Betika Super League (BSL), where you get a win boost of up to 40% (up to a maximum payout of KES 1,500,000) on multi-bets with 3-10 legs. Additionally, it has a progressive pool of KES 1,000,000, which you can win when you wager on BSL games, with a small percentage of every winning bet contributing to the communal pool.

VIP Program: Betika offers two main loyalty programs. The general one rewards users with redeemable points for placing qualifying cash wagers. Only bets of at least KES 20 with minimum odds of 4.99 count toward earning points. The points can also be redeemed for at least KES 50. The Super League Loyalty Bonus has four levels: Base, Silver, Gold, and Platinum, each offering higher rewards as you progress. The Base (Level 1) tier gives a KES 100 bonus when you accumulate KES 100 in bets within 10 days, and the Platinum Level pays KES 5,000 for the same total staked within just 7 days. The higher your level and the faster your accumulation, the bigger your rewards.

The bonuses do not require promo codes, as they are automatically applied when you meet the terms. Some of the multi-bet terms can be a little complicated to understand initially, but the actual wagering requirement is low. Typically, you only have to stake the free bet once at specific minimum odds before the winnings can be withdrawn.

Website

The Betika website has a simple and direct layout that loads fast, even on a mobile connection. The header gives quick access to its main products, including sports, casino, crash, and virtuals. Just below, there’s a horizontal slider that lists all available sports markets, which makes navigation simple. Right under that, you’ll find a small banner area showing current promotions, so you can quickly see what offers are active.

The site uses two sidebars. The one on the left lists top leagues and links to other features such as help, live scores, promotions, and site settings. The one on the right contains the bet slip. The middle section displays upcoming and live events, and there’s a filter to choose what to view based on time or competition. A search bar is available at the top, which helps you find specific matches or leagues without scrolling through the menu.

Betika also supports dark and light modes, giving users a choice based on preference or lighting conditions. There’s also a data saver mode, which reduces image and animation load and makes the site run faster and use less mobile data.

You can mark individual betting options as favorites, though this feature doesn’t extend to entire sports or leagues. One downside is that the sports list isn’t arranged alphabetically, which can make locating a specific category a bit slower. The two sidebars also take up a fair portion of the screen, leaving less space for the main event listings, especially on smaller devices.

Mobile Betting

The Betika mobile site is user-friendly. It removes the sidebars that take up space on the desktop version, giving a cleaner view of live and upcoming events. The bookmaker also has a dedicated mobile app that keeps all features within reach. Push notifications are available, which is useful for getting quick updates on your wagers and results.

This mobile site is a perfect alternative for users who do not wish to download the dedicated app or have limited storage space, which is a big advantage. To install it, you only need to log into your account, click your browser’s menu, and select “Add to Homescreen.” This creates a shortcut that behaves much like a native application.

The Android app is available on the Google Play Store. It runs on devices with Android 6.0 and above, so you don’t need the latest phone to use it. The layout is similar to the mobile site, and it supports all betting and payment features.

The iOS app is lightweight, taking up around 60 MB. It can be downloaded from the App Store and runs on iOS 12.1 or later. It’s simple to navigate and has a current rating of 3.3, showing that most users find it reliable for everyday use.

Betting Tools & Features

Betika complements its wide market coverage with a set of useful tools and features designed to improve user convenience and engagement. These range from accessibility options for gamblers without internet data to specialized betting types and promotional contests.

SMS/USSD Platform

USSD and SMS wagering allow users to place their picks without using the internet. This feature works through short mobile codes or text messages, which makes it ideal for Kenyans with limited data or slow connections. It’s fast, convenient, and reliable even on basic phones.

Bet Bila Bundles

Bet Bila Bundles lets users place wagers without using mobile data. By purchasing the special Bet Bila Bundles through Safaricom, punters can browse, select games, and submit slips at no extra browsing cost. It helps save data, especially for frequent customers or those who stake on the go.

Cash Out

The cash out feature offers users a chance to settle a bet early before all the events on their slip are completed. This allows you to either secure a profit when your selection is winning or minimize your loss when your selection is not performing well. Betika’s cash out is available on pre-match and live events as well as singles and accumulators.

Booking Code

A booking code is a short alphanumeric code generated after creating a bet slip. It allows bettors to save or share their selections with others, who can load the same slip later on any device. It’s convenient for punters who want to replicate their picks or stake later without starting over.

Jackpots

Betika runs multiple jackpot categories with large pool prizes. These include the Mega Jackpot, Midweek Jackpot, and Sababisha Jackpot. The minimum stake for the Midweek Jackpot is typically KES 15, and winners of the full jackpot can claim life-changing amounts, with past prizes reaching up to KES 15 million. The ultimate prize is won by correctly predicting the results of 15 games in the Mega Jackpot Pro.

Shikisha Bet

Shikisha Bet is Betika’s localized version of a Bet Builder. It lets users create their own multibets by combining different outcomes, such as which team will score first, which player will score, or how the first goal will be scored. You can build these selections from one match or across several games. Although it doesn’t offer the same range of options found in advanced Bet Builders and it’s only available on soccer, it still adds a level of control and variety for gamblers who like to customize their slips.

Virtual Betting

Betika’s virtual section offers simulated sports like eSoccer, virtual horse racing, and greyhound races. The events run all day and come with fast results, which makes them a good alternative to real matches. The platform also hosts virtual tournaments with a total cash pool of KSh 6,200,000.

Print Matches

The Print Matches feature allows punters to download and print soccer fixtures for upcoming games in PDF format. This is convenient for gamblers who prefer to analyze the matches offline or mark their predictions before placing the wager online or via SMS.

Responsible Gambling

Betika has a dedicated Responsible Gambling section that gives practical tips to help users stay in control of their gaming habits. It includes a short set of questions that can help you recognize early signs of problem gambling, such as spending more than you planned or feeling anxious about losses. The section also links to the GamHelp Kenya self-assessment page, which allows you to check your gambling behavior in more detail and receive advice on what to do next.

If you need a break, Betika offers a self-exclusion tool that allows you to lock your account for a set period, ranging from one week to as long as five years. Once activated, you can’t reopen the account until the chosen period ends. For users who exclude themselves due to addiction or problem gambling, Betika requires written confirmation from a certified medical practitioner, regulator, or counsellor proving they have overcome their addiction before the account can be reactivated.

The platform can also decide to suspend or exclude users showing signs of gambling problems, which is an added safeguard. Betika further supports responsible gaming with a toll-free helpline for gamblers who need immediate help or counselling.

Besides on-site help, Betika is partnered with Responsible Gambling Kenya, an organization that raises awareness about safe gambling and offers free counselling and support. Through this partnership, Betika promotes responsible play and access to professional help for anyone struggling with gambling issues.

Betika could further improve its responsible gambling measures by adding tools such as deposit, wager, or loss limits. These controls would help users stay within their budgets and promote safer gambling habits.

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  Deposit Limit Tool
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  Self-Exclusion Register Participation
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  Charity Contributions
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  Dual Account Monitoring
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  Self-Exclusion Tool
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  Education and Awareness Tools
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  Spending Tracker Tools
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  Help Line Integration
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  Time/Session Limit Tool
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  Loss Limit Tool
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  Wager Limit Tool
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  Mandatory Breaks
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  Withdrawal Lock
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  Parental Control Tools
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  Third-Party Spending Monitors
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  Positive Play Tools
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  Restrict Access to Certain Games
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  Age Verification Systems
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  Pre-Commitment Tools
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  Personalized Risk Messaging
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  Betting History Transparency
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  Reality Check Tool
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  Gamification of Responsible Gambling
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  Cool Off/Time-Out Tool
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  Self-Assessment Test
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  Default Limits

Customer Support

Betika runs 24/7 customer support through email and a toll-free phone line. Responses to emails usually come within 24 hours, and sometimes even sooner, depending on the issue. The phone line gives you direct access to support staff, which is more efficient for urgent matters or account-related problems. There is also an FAQ section, which provides basic help to users.

Support is available in English and Swahili, which makes communication easier for most gamblers across Kenya. One downside is that although Betika has a live chat option, it is not reliable and is seldom accessible for users. Its FAQ section could also be improved by covering more complicated issues and adding screenshots or video guides to explanations.

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  Physical Office Support
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  Phone (2)
  • +254729290290
  • +254780290290
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  Mobile App Support Chat
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  Live Chat
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  Knowledge Base/Help Center
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  Facebook Messenger
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  Email (1)
  • [email protected]
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  Contact Form
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  X.com
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  Community Forum
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  WhatsApp
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  Telegram

Sponsorship

Betika has invested heavily in Kenyan sports through its sponsorships. In November 2019, Betika signed a three-year sponsorship deal with the Football Kenya Federation (FKF) for the National Super League. The deal was worth KES 90 million. Each of the 20 teams received KES 750,000 per season, plus in-kind support: kits, balls, uniforms, and other sports equipment. That made the league officially the “Betika National Super League.”

In September 2025, Betika renewed its sponsorship with AFC Leopards under a new three-year deal valued at KES 231 million. Under that renewal, the club receives KES 65 million plus KES 7 million in bonuses in year one, then increases in years two and three.

In August 2025, Betika became the official sponsor of the CECAFA Kagame Cup for the 2025/2026 season. The agreement was signed in Nairobi and is worth KES 42 million. The perks include branding across CECAFA platforms (in-stadium signage, digital campaigns) and regional exposure across participating countries.

Also in March 2025, Betika, through its “Betika Na Community” initiative, announced a sponsorship deal for the WRC Safari Rally Kenya. It committed KES 65 million as the official entertainment partner for the Safari Rally Kenya. That support included managing public spectator zones (e.g., Morendat Farm, Hells Gate), event promotion, merchandise for stewards, and boosting the rally’s fan experience.

Betika Na Community also backs grassroots tournaments such as the Karamoja SuperCup and the Chris Oguso Cup in Kakamega and Vihiga Counties. It provides equipment, kits, and prize money to local teams through this initiative.

Scandals and Incidents

Over the years, Betika has been involved in several legal and regulatory issues in Kenya, ranging from court disputes to parliamentary scrutiny and data privacy violations. In 2023/24, Betika faced a major legal challenge when a punter demanded over KSh 99 million in winnings from a virtual game. The High Court later ruled in Betika’s favor, stating that the company had clearly outlined payout limits in its terms and conditions.

Later that year, in August 2023, a Nakuru court ordered Betika to pay a gambler KSh 500,000 after it failed to honor his winning claim. The court ruled that the company had no valid reason to withhold the prize.

By April 2024, the company’s name appeared again in parliamentary discussions. Lawmakers raised concerns over growing complaints about payout delays and a lack of transparency among gaming operators, including Betika. The parliamentary session on April 30, 2024, called for tighter regulation of Kenya’s betting industry.

In October 2025, Betika was fined KSh 250,000 by the Office of the Data Protection Commissioner for breaching data privacy rules. The penalty came after investigations found that the company had mishandled customer data, violating Kenya’s Data Protection Act.

In August 2025, Betika was thrust into the spotlight again after the Directorate of Criminal Investigations (DCI) reported that a 26-year-old suspect had hacked into its system and allegedly stolen about KSh 11 million. The suspect, a former university student, was later arrested and charged. Betika released a statement denying any system breach or loss of customer funds, insisting its operations remained secure.

What Bettors Say About Betika

On PissedConsumer, Betika has a rating of about 2.6 out of 5, based on over 500 reviews. Common complaints include delayed withdrawals, bets that reportedly don’t get reflected after winning, and slow or unhelpful customer service responses. Some users say they reached out by phone or email, but their issues weren’t resolved quickly. Others also noted that their account limits were reduced or heavily restricted after a significant win.

At the same time, many users praise Betika for its usability on mobile devices, its extensive game selection, and its local payment support. Some reviewers say that features like USSD/SMS betting and promotions keep it relevant and accessible.

When compared to its main rivals, the overall user sentiment for Betika is generally in the same low range, but the focus of its operations differs.

SportPesa has more brand recognition, but users often complain about withdrawal delays and account-closure issues. Odibets earns points for its fast payouts and mobile-friendly design, but gamblers say its promotions or bonus terms can be unclear. MozzartBet is less discussed in Kenya forums, but generally suffers from the same kinds of trust and support complaints.

Besides Betting

Betika also offers several other ways to gamble beyond sports. Its casino section includes hundreds of online slots with different themes and paylines, along with classic tables like roulette. You’ll also find live dealer titles such as Mega Baccarat and One Blackjack for users who enjoy real-time interaction.

Under the “Betika Fasta” section are instant win games where results appear in seconds. These include options like Plinko, Soccer Mania, and Migodi. The quick results and low entry costs make them popular for users who prefer faster gameplay.

The site also features several versions of Crash and Aviator-style games. Each round takes just a few seconds, and these are among the highest-paying titles on the platform. Most games come with a demo mode, so users can try them out first without spending money, a helpful feature for testing before committing real cash.

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